Freenote Cloth has been a low key, hidden gem brand that I recently found in the past few years. I first saw their product instore at Standard & Strange in Oakland in around 2013. Ever since I purchased my first Freenote Cloth jacket at a pop up in March 2016, I’ve really been a huge fan of their outerwear. I met Dave, one of the three owners and also the sales director, and had a real down to earth talk about the retail side of menswear. I remember hearing that vendors typically purchase wholesale at 50% of their price, so when a store has a typical sale of 15-20% off, they still make a large chunk profit even after overhead costs. When items go further down into 30-40%, likely for reasons to clear space for new items, they’re still breaking even.
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